Report on Research: CUV* Owners & Intenders; Who Love Outdoor Adventure: To $700
Research: CUV* Owners & Intenders; Who Love Outdoor Adventure: To $700
a) currently drive a new-ish CUV (less than 2 years old) or….
b) intend on getting one and….
c) love to go on Outdoor Adventures with your car (or would love to with a new CUV) and…
d) are willing to openly tell us of your experiences or desires for a CUV then this is a really great project for you.
*(Compact utility vehicles (CUV’s) are…..Honda CR-V, Toyota RAV4, Ford Escape, Nissan Rogue, Subaru Forester, Subaru Outback, Kia Sportage, Hyundai Tucson, Hyundai Santa Fe, Chevy Equinox, VW Tiguan, Mazda CX-5, Mazda CX-9, Acura RDX, Audi Q3, Audi Q5, BMW X3, Infiniti QX50, Lexus NX 300, Volvo XC60, Mercedes-Benz GLC300.
Our task with Owners is to understand why a CUV was, or will be, right for you;why you love it, or are excited to get one, and how it might effect your love of Outdoor trips.
Honest, open feedback is what we want. Nothing hidden. We really want to understand fully what you feel and why this choice is right for you and your life.
This is a three-stage research project which will happen pretty quickly.
- In the first stage of the project will ask you to answer some questions and drop them in a private online community set up especially for this research project. There you will ‘meet’ the other people chosen for the project from around the country.
- In the second stage of the project we will conduct online Zoom interviews with a selection of people who were really interesting in the community group.
- In the third stage, a few people will be asked to take an Outdoor Adventure in their area, with their CUV (or we rent one for you) and document the experience – we pay for gas, food and an incentive to do that.
These interviews will be recorded as one of our deliverables to our client is an edited research documentary of 7 whole minutes from all the interviews!! Have no fear, the documentary will only be shown at our client's offices to help their teams understand you guys. It will never be shown or distributed publicly.
We will be compensating from $150-700 in cash depending on your level of participation. Stage 1: $150. Stage 2: $150 Stage 3: $400
If you're interested in helping us, please answer the following questions:
What is your living situation (single & living alone, single & living with a roommate /family, married, etc):
Number/ages of children living in household (if any):
Highest level of education completed:
Which social media platforms do you use (Facebook, Instagram, Twitter, Pinterest, Nextdoor…other):
What is the year, make, model of your current vehicle:
When did you get your vehicle if recently purchased or leased?
On a scale of 1-10, how do you feel about your current vehicle?
Why is that?
Tell us about any passions or hobbies you enjoy:
Which 3 words best describe your personality:
What kind of Outdoor things do you enjoy?
What is or would be your favorite local Outdoor Adventure, taken with the CUV?
Finally, please write yes or no next to each of the following three statements indicating whether these statements sound like you:
• I believe it's important to be true to yourself, even if that goes against the grain.
• I am ambitious and tend to push the limits a bit...
• I like to have a vehicle that reflects my personality.
City you live in:
Thanks. Hope to do some research with you.